Course Duration - 1 Day - Maximum number of participants 6

Overview

The Client Marketing Skills for Research Analysts workshop is based on feedback from clients on what they respond positively to and what they respond negatively to.

The workshop focuses on developing the Research Analysts ability to engage the client whilst promoting their ideas and themes.

The workshop is practically orientated providing the Analysts with the opportunity of practicing the core skills in a client simulated meetings.

Who Should Attend

This course is appropriate for all Research Analyst who are responsible for marketing ideas to domestic and international clients.

Aim

Develop the analyst’s ability to market their ideas/products in a persuasive manner to a wide range of clients

Objectives

By the end of the workshop participants’ will be able to:

- Identify what stimulates the client and what turns them off

- Present a logical and structured argument in a persuasive manner

- Successfully manage the meeting by engaging the client whilst getting the key messages across

- Effectively handle question/objections and bring the meeting to a positive conclusion

Contents

- Introduction to client marketing skills & behaviours

- What turns the client off & on
- What do the clients want to hear

- Planning & preparation
- Content
- Structure
- Effective questions
- Active listening skills